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Matic has launched the Serene, a $1,695 robot vacuum that the company says runs at 52 decibels on its highest suction setting. It is $200 more than the current original Matic, and existing owners will be able to request a hardware upgrade in early 2027, with the price based on what they paid.
Matic has launched the Serene, a new version of its robot vacuum that the company says runs at 52 decibels at maximum suction. The cleaner is available now for $1,695—$200 above the current price of the original Matic—and existing owners can request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since its 2023 debut. According to the company, its main change is a new hardware stack that lowers operating noise while preserving the vacuum’s highest suction setting. Matic cofounder and president Mehul Nariyawala told The Verge that the new model is “exactly the same Matic” apart from the noise-focused upgrade.
Matic describes the Serene’s 52-decibel output as roughly comparable to a running refrigerator. Nariyawala told The Verge that on carpets and hard floors, users will mostly hear the brush roll. These are company statements; independent testing of the Serene’s noise and cleaning performance was not included in the report. The original Matic is rated at 55 decibels on its highest setting and will remain on sale for $1,495.
Existing owners will be able to request a Serene hardware upgrade for their current machines in early 2027. Matic says the upgrade price will be the difference between the owner’s original purchase price and the Serene’s $1,695 list price. That means costs may vary: the report gives the example of an owner who paid $1,095 at launch, whose upgrade would cost $600. The company has seen several price increases since the original model launched.
Quieter Cleaning Without Lower Suction
The change targets a common trade-off in robot vacuums: quieter operation often comes with reduced suction. The Verge report says many models’ quiet modes operate around 55 to 60 decibels by lowering suction, while high-power settings on many machines are closer to 70 decibels. Those figures describe the comparison in the report, not a standardized test of every vacuum.
If Matic’s stated performance holds up in testing, the Serene could let owners run a robot vacuum while they are home without choosing a lower-power mode. That matters to people who work, take calls, or share living space with the machine. The report’s author said the original Matic was usable while working from home but sometimes had to be paused during phone calls; whether the three-decibel reduction changes that experience remains to be tested.
The higher price makes the upgrade a more selective purchase. The Serene costs $200 more than the current Matic, while some early buyers could face a $600 upgrade charge. The key decision for buyers is whether quieter operation at full power justifies that added cost—not whether the machine is an entirely new design.
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A New Version of Matic’s 2023 Model
Matic’s original robot vacuum stood apart from many common models in its form factor and navigation approach. Rather than relying on a large dock, it carries its dust bag and water tank on the machine. The report contrasts its design with lidar-based disc-shaped robots from brands including iRobot, Roborock and Dreame.
When developing the original Matic, the company aimed to address problems it described as the “seven deadly sins of robot vacuums,” Nariyawala told The Verge. Noise was among them, alongside issues such as getting stuck or becoming trapped under furniture. The original model launched with a claimed maximum-power noise level of 55 decibels; the Serene lowers that company-stated figure by three decibels.
Robot vacuums can be interrupted when owners find them too loud, leaving floors unfinished and prompting frustration. Lower-power quiet modes offer one workaround, but the reported compromise is less suction. Matic’s pitch for the Serene is that owners can avoid that trade-off, although its real-world cleaning and sound levels have yet to be independently reviewed in the source report.
Independent Noise Tests Are Pending
The 52-decibel figure comes from Matic; the source report does not provide independent measurements confirming it across different floors, rooms or cleaning conditions. It is also not yet clear from the report how the Serene performs against the original model on cleaning results, battery life or other day-to-day measures. Nariyawala described the new model as otherwise the same, but that statement does not substitute for a comparative review.
The exact steps, timing and availability for the planned early-2027 owner upgrade are not fully detailed in the report. The stated pricing formula depends on what each buyer originally paid, and the report does not specify whether additional terms or conditions apply. The Verge said it planned to test the Serene and publish a full review; that evaluation had not yet appeared in the supplied source material.
Review and Owner Upgrades Ahead
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. Prospective buyers can compare the models’ prices and weigh Matic’s noise claim against their own needs, but the supplied report does not include independent test results.
For current owners, the next stated milestone is early 2027, when they can request a hardware upgrade. Matic’s pricing formula points to a charge equal to the difference between the original purchase price and $1,695. A forthcoming review from The Verge is expected to offer independent observations on noise and cleaning performance, though its publication timing was not specified.
Key Questions
How much does the Matic Serene cost?
The Serene is listed at $1,695 and is available now. The current original Matic costs $1,495, making the Serene $200 more.
How quiet is the Serene supposed to be?
Matic says it operates at 52 decibels at maximum suction, roughly comparable to a running refrigerator. That figure has not been independently confirmed in the source report.
Can existing Matic owners upgrade?
Yes. Matic says owners can request a hardware upgrade in early 2027. The stated price is the difference between the owner’s original purchase price and the Serene’s $1,695 price; exact upgrade terms are not detailed in the report.
Is the Serene a completely new robot vacuum?
Matic describes it as the same Matic with a new hardware stack focused on reducing noise. Nariyawala told The Verge that beyond noise levels, it is “exactly the same Matic.”
Source: theverge.com
